Advertise with Wise Bread

Wise Bread is a leader in Personal Finance

Launched in December, 2006, Wise Bread became one of the most popular personal finance blogs on the internet in less than three months. People are looking for fun, creative, and practical ways to take control of their finances. Our experts provide useful information for a variety of lifestyles.

• We are the number one personal finance blog as ranked by Blog Flux.
• We have over 8,000 blog reactions according to Technorati rankings.
  
• We have over 120,000 links from all websites, according to Yahoo search.
• Wise Bread has been bookmarked by thousands of people on Del.icio.us.
• Wise Bread has been mentioned by major websites such as The New York Times, Lifehacker, Boing Boing, Digg's home page, The Register, IMDB hotlist, Consumerist, Crooks and Liars, US News & World Report, MSNBC, Mental Floss, Miami Herald, Wired, Del.icio.us's homepage, Reddit's homepage, and the Mother Jones Blog.
• Our bloggers are constantly contacted by major sites like NPR for interviews.
• Wise Bread is proud to be a content partner to MSN Money's blog.

 

Our Content

Wise Bread provides readers informative yet lively advice on how to manage and spend their money. Our most popular topics include:

• Financial advice regarding credit cards, banking, budgeting, and investing.
• Reviews of financial software, firms, services, publications and resources.
• Tips on increasing income through career planning and entrepreneurship.
• Guides for purchasing a wide variety of products ranging from big purchases (real estate, automobiles, computers, etc) to everyday items (fashion, food, gadgets, etc).

 

Our Audience

Our readers are savvy 18-34 year old consumers who are actively involved in their household's financial and purchasing decisions.

• 94% are likely to try a new online service
• 95% are likely to purchase online in the next 6 months
• 61% are looking to open new financial accounts
• 95% are likely to have significant input in the household's financial decisions
• 92% are likely to post or seek product reviews online
• 89% are likely to share their views about products and services with their friends

Demographics
34% male; 66% female
69% 18-34
Average household income: > $80K
77% college+

Traffic Info
700K page views, 250K unique visitors in an average month
Alexa ranking: 28,519
10k feed readers

In addition, according to our site-wide traffic statistics and analysis of reader feedback, our readers are:

• Web savvy and extremely comfortable with conducting online transactions and exploring new technologies. Over 92% of our reader use a high speed connection.
• Influential early adopters who share our articles with their friends via email, blog posts, forums, and social bookmarking websites. Over 60% of our content have been submitted to social bookmarking websites by readers.
• Trend setters in the personal finance and shopping blog communities. They often blog about our stories and cite us as authoritative resources. Over 3,000 blogs link to Wise Bread stories and hundreds of links are added every month.
• Frequent online shoppers with high levels of disposable income. They conduct most of their purchasing research online, and many have commented that they rely on Wise Bread for help with their financial and purchasing decisions.

 

Advertising Opportunities on Wise Bread

Feature Box Sponsor

• Exclusive homepage placement
• Small icon (75x x 20h) and approx 20 words for copy
• 20,000 impressions/wk
  

Button Ads

• 700,000 impressions/month
• 125x125 (sidebar)

Traditional Units

• 728x90
• 300x250
• Category road blocking
  
• Competitive CPM rates

Text links

• $45 per page per month
  
• Article pages only
  
• Package deals and advertiser exclusivity available

 

Let's talk

We have loads of ideas on how best to get your message to our readers (without making them mad). Email us at sales@killeraces.com. We look forward to answering your questions and helping you craft a campaign that will maximize your ROI.