Energy-efficient equipment is promoted as a way to save money for your business, but will the money saved make a noticeable difference in your operating costs?
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Wise Bread articles that are hot today.
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Finding Community Leadership Opportunities
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Ask the Readers: Do You Have Emergency Savings?
Tell us whether you have emergency savings and we'll enter you in a drawing to win a $20 Amazon Gift Card!
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How to Create a PR Crisis Strategy Before You Need It
The day you realize that you need a crisis strategy is usually the day you have a crisis.
Does Energy-Efficient Equipment Make a Difference in Operating Costs?
Energy-efficient equipment is promoted as a way to save money for your business, but will the money saved make a noticeable difference in your operating costs?
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Make the Most of Your Local Chamber of Commerce
From advertising to networking, your Chamber of Commerce can offer your business scores of benefits...if you're a member.
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Why Doing the Right Thing is Right for the Bottom Line
Ethics matter in our personal relationships -- and they matter in our business relationships, too.
6 Tax Penalties You Can Easily Avoid
Your money is hard earned. Don't waste it on these five easily avoidable tax penalties.