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Wise Bread articles that are hot today.

Market Segmentation to Grow Customers, Sales, and Profits

Neil Lindsay, chief marketing officer for Sprint Prepaid Group, shares his approach to brand positioning, messaging, and go-to-market strategies.

Make More, Save More With Project-Based Accounting

Get a handle on what constitutes a project and the resources required to develop, sustain, execute, and complete project-oriented assignments.

From a Snapple Marketing Veteran: How to Tap the Power of Packaging

Learn how to make your product stand out from the competition.

Join Our Tweetchat on Thu 9/22, 12pm Pacific for a Chance to Win Prizes

Topic: How to have a frugal wedding. Join our conversation for chance to win Amazon gift certificates! Use #WBChat to participate!

Best Money Tips: How to Eat Luxury Foods for Less

Today we found some great articles on how to eat luxury foods for less, the habits of people whose home is always clean, and ways to spend less on groceries.

6 Things Your Business Needs More Than Cash

You need cash to meet payroll, cover overhead, pay suppliers, but if you're frequently short, maybe your business needs more of something other than cash.

Webcam Etiquette: Tips from the Other Side of the Conference Call

The webcam sees all. Follow these tips for your next video conference.

Where to Save and Where to Spend

When the going gets tough, the tough get smart about saving and spending.

Join Our Tweetchat on Thursday 12/28, 12pm Pacific for a Chance to Win Prizes

Topic: New Year's Resolutions! Join our conversation for chance to win Amazon gift cards! Use #WBChat to participate!

Best Money Tips: Free Valentine's Dates

Today we found some great articles on free Valentine's Dates, ways to build up your emergency fund, and how to save more in 2012.

Join Our Tweetchat on Thu 6/7, 12pm Pacific for a Chance to Win Prizes

Topic: Financial Checkup Time! Join our conversation for chance to win Amazon gift certificates! Use #WBChat to participate!

Join Our Tweetchat on Thursday 9/17, 12pm Pacific for a Chance to Win Prizes

Topic: Dining out frugally! Join our conversation for chance to win Amazon gift cards! Use #WBChat to participate!

How to keep the low teaser rate for your mortgage

Treasury Secretary Henry Paulson gave a speech yesterday, talking about the administration's plan to "address the challenges" of the housing market downturn and relat

Join Our Tweetchat on Thursday 8/16, 12pm PST/3pm EST for a Chance to Win $300 in Prizes!

Topic: How America Values College! Join our conversation with Sallie Mae for chance to win Amazon gift cards! Use #WBChat and #AmericaValuesCollege to participate!

Join Our Tweetchat on Thu 6/6, 12pm Pacific for a Chance to Win Prizes

Topic: Saving at the Grocery Store! Join our conversation for chance to win Amazon gift certificates! Use #WBChat to participate!

Best Money Tips: 96 Ways to Cut Your Spending

Today we found some fantastic articles on 96 ways to cut your spending, ways you're sabotaging your job hunt, and keeping your large family frugal.

Join Our Tweetchat on Thursday 5/12, 12pm PST for a Chance to Win $200 in Prizes!

Topic: Missing Opportunities to Save Your Money! Join our conversation with myRA for chance to win Amazon gift cards! Use #WBChat and #savingopps to participate!

Join Our Tweetchat on Thursday 4/3, 12pm PST for a Chance to Win $300 in Prizes!

Topic: The Best Ways to Use Skype! Join our conversation for chance to win $300 in Visa and Skype gift certificates!

Booking Got Bumped? Your Vacation Cancellation Recourse

What happens if the vendors of your vacation package change your plans? Here are some guidelines for what you can do.