Hot Today

Wise Bread articles that are hot today.

Market Segmentation to Grow Customers, Sales, and Profits

Neil Lindsay, chief marketing officer for Sprint Prepaid Group, shares his approach to brand positioning, messaging, and go-to-market strategies.

How to Get Into a Good School District for Less

You don't have to buy an extremely expensive house to get your child into a good school. Here are some other approaches to consider.

Best Money Tips: Save Money While You Sleep

Today we found some great articles on saving money while you sleep, strategies to pay for college, and how to afford gourmet food every day.

Join Our Tweetchat on Thursday 1/29, 12pm Pacific for a Chance to Win Prizes

Topic: Job Hunting! Join our conversation for chance to win Amazon gift cards! Use #WBChat to participate!

A Granny Pod May Be the Smartest Way to Care for an Elderly Parent

Long-term care for an elderly parent or relative has a new, affordable option: Meet the granny pod.

5 Site Metrics Every Small Business Should Track

If you're not paying attention to your site analytics, your business is leaving money on the table. Here are the most important metrics that you'll want to track.

Double Your Salary With This Simple Strategy

If you want your employer (or your clients) to pay you more, you have to give them a reason to want you more. What's your niche?

31 Small Business Tax Deductions

Not deducting all of the expenses that you are allowed leaves money on table. Use the following checklist of rules to reduce your taxable income as much as legally possible.

7 Easy Ways to Raise Your Credit Score This Year

A good credit score can help you get better rates on big purchases or loans. Start boosting your score with some simple steps.

Make More, Save More With Project-Based Accounting

Get a handle on what constitutes a project and the resources required to develop, sustain, execute, and complete project-oriented assignments.

Join Our Tweetchat on Thursday 2/12, 12pm Pacific for a Chance to Win Prizes

Topic: Cutting Costs Around the House! Join our conversation for chance to win Amazon gift cards! Use #WBChat to participate!

9 Ways to Protect Your Luggage on Your Next Trip

Keep your luggage safe on your next trip with these tips.

Why Germans Have Longer Vacation Times and More Productivity

Self-sacrifice has almost always gone hand-in-hand with American entrepreneurship and small businesses. Yet Europeans have always seemed to have taken a different route when it com

How Millennial Investors Can Get Past the Great Recession

The Great Recession spooked many millennials. How can they overcome their financial fears and begin investing?

The Lifetime Value of a Customer

The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.

The 7 Most Successful Women Investors

The world of finance is dominated by men with big portfolios. Learn how these seven women succeeded despite the odds.

From a Snapple Marketing Veteran: How to Tap the Power of Packaging

Learn how to make your product stand out from the competition.

10 Travel "Must-Haves" That You Can Live Without

Traveling can be so much more fun when you pack light. From guidebooks to gizmos, learn how to deal without these travel "necessities."

5 Dumb 401(k) Mistakes Smart People Make

There are lots of ways to go wrong with a 401(k). Don't hurt your retirement with any of these common mistakes.

5 Career Tactics That Are Actually Holding You Back

We all want to impress the boss and get ahead (or at least get a raise). Make sure your efforts at advancement aren't actually pushing you back.