Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.
I've been trying to come up with a way to articulate the mental shift from being not-frugal to being frugal. It's not really about wanting to spend less, and it's certainly not about making do with less. [more]
I eat lunch at a local fast-food place occasionally. My usual order runs to just over $4, so I was annoyed when I realized while walking over there yesterday that I'd forgotten to
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Never go shopping unless you're armed with a cell phone.
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I've been trying to come up with a way to articulate the mental shift from being not-frugal to being frugal. It's not really about wanting to spend less, and it's certainly not about making do with less. [more]
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Debasing not just the currency
I eat lunch at a local fast-food place occasionally. My usual order runs to just over $4, so I was annoyed when I realized while walking over there yesterday that I'd forgotten to
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