The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
There’s a way to pay for your company's travel and entertainment costs without resulting in income to your employees or payroll taxes for the company. It’s called an “accountabl
I've asked some of the top business and productivity bloggers to share some of their best tips on how they add more time to their days. They've got some excellent advice, and ea
Good management practices are far more important to your success than big piles of cash are. Here are a dozen tips to help you start and grow your business with little or no money.
Even if you think you have been ruthless about hunting down “leaks” in your budget during the downturn, you may be surprised to find that your company still has some.
There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.
Wise Bread articles that are hot today.
The Lifetime Value of a Customer
The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
Opening the Book on Open Book Management
Share your company's financial information with your employees and you'll all share in the benefits of increased productivity.
7 Mental Roadblocks Between You and More Money
It's tough to find business success in a tough economic climate. Are your mental roadblocks making it tougher?
3 Smart Investments for Greater Productivity
Three key business investments you should make before you buy a bunch of new computers and software.
Should You Take More Breaks At Work?
Time is money, but only if you are using your time... energetically.
AMEX Small Business Profile: Stacy Debroff, MomCentral.com
We caught up with Stacy recently to get the inside scoop on her unique success story.
48 Guerrilla Marketing Tips From Top PR Pros
We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget.
Accountable Plans Are Win-Win Taxwise
There’s a way to pay for your company's travel and entertainment costs without resulting in income to your employees or payroll taxes for the company. It’s called an “accountabl
80 Ways to Steal Valuable Minutes for Your Work Day
I've asked some of the top business and productivity bloggers to share some of their best tips on how they add more time to their days. They've got some excellent advice, and ea
How Health Care Reform Will Impact Your Small Business
The new health insurance reform legislation adds both new requirements and perks for small businesses.
How to Think Like a Bootstrapper
Good management practices are far more important to your success than big piles of cash are. Here are a dozen tips to help you start and grow your business with little or no money.
5 Ways to Waste Money at Your Business
Even if you think you have been ruthless about hunting down “leaks” in your budget during the downturn, you may be surprised to find that your company still has some.
Does Your Entity Choice Provide Personal Liability Protection?
Making your business a corporation or LLC only goes so far in protecting an owner's personal assets. Discover what you're responsible for.
Renting Computers for Higher Profits
Sick of conflicting operating systems, obsolete parts, and investing in a computer for every new employee? Don't buy, rent!
Lessons from Sociology: 5 Tips to Help You Sell More
There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.
What Key Performance Indicators (KPIs) Should You Measure?
With so many analytic tools available to business owners, it's easy to get lost in the data. Here's how to separate the analytic wheat from the chaff.
5 Ways to Earn More Every Week
Pursue a few modest sales and marketing efforts each week and by year's end you'll enjoy a healthier bottom line.
10 Reasons Results Based Management Matters to Small Business
Results-based management is a must for firms with lots of offsite employees. It offers plenty for the rest of us, too.
Can You Survive a Double Dip Recession?
Five questions you should be asking before the double dip arrives.
Why Showing Your Customers The Love Is More Important Than The Sale
If you give your customers reasons to love you, they will. Here are six.