Whether you’re launching your first campaign or want to make your current list more profitable, here are 8 proven ways to make your next email campaign a success.
The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.
Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.
Good management practices are far more important to your success than big piles of cash are. Here are a dozen tips to help you start and grow your business with little or no money.
Even if you think you have been ruthless about hunting down “leaks” in your budget during the downturn, you may be surprised to find that your company still has some.
Wise Bread articles that are hot today.
7 Mental Roadblocks Between You and More Money
It's tough to find business success in a tough economic climate. Are your mental roadblocks making it tougher?
3 Smart Investments for Greater Productivity
Three key business investments you should make before you buy a bunch of new computers and software.
Should You Take More Breaks At Work?
Time is money, but only if you are using your time... energetically.
How to Slow Down Your Fast-Paced Life
Don't let stress overwhelm you — instead, follow these steps to slow down your life.
8 Ways to Grow Your Business with Email Subscriber Lists
Whether you’re launching your first campaign or want to make your current list more profitable, here are 8 proven ways to make your next email campaign a success.
Market Segmentation to Grow Customers, Sales, and Profits
Neil Lindsay, chief marketing officer for Sprint Prepaid Group, shares his approach to brand positioning, messaging, and go-to-market strategies.
The Lifetime Value of a Customer
The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
Lessons from Sociology: 5 Tips to Help You Sell More
There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.
5 Ways to Earn More Every Week
Pursue a few modest sales and marketing efforts each week and by year's end you'll enjoy a healthier bottom line.
10 Reasons Results Based Management Matters to Small Business
Results-based management is a must for firms with lots of offsite employees. It offers plenty for the rest of us, too.
Why Showing Your Customers The Love Is More Important Than The Sale
If you give your customers reasons to love you, they will. Here are six.
Putting Pinterest to Work for You
Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.
How Health Care Reform Will Impact Your Small Business
The new health insurance reform legislation adds both new requirements and perks for small businesses.
How to Think Like a Bootstrapper
Good management practices are far more important to your success than big piles of cash are. Here are a dozen tips to help you start and grow your business with little or no money.
5 Ways to Waste Money at Your Business
Even if you think you have been ruthless about hunting down “leaks” in your budget during the downturn, you may be surprised to find that your company still has some.
Does Your Entity Choice Provide Personal Liability Protection?
Making your business a corporation or LLC only goes so far in protecting an owner's personal assets. Discover what you're responsible for.
Renting Computers for Higher Profits
Sick of conflicting operating systems, obsolete parts, and investing in a computer for every new employee? Don't buy, rent!
Internet Sales Taxes Could Change Your Business
Can you imagine registering your business in 7,500 different tax districts? Depending on how sales-tax laws change, you might have to.
How Customer Service Trumps Innovation
Your customers aren't interested in what's easy for you. They're interested in what's easy for them.
10 Business Owners Who Turned Services into Products
The problem with selling a service is that supply -- you and your staff -- is often limited. But what if your service could be made into a product?