Hot Today

Wise Bread articles that are hot today.

How to Create a PR Crisis Strategy Before You Need It

The day you realize that you need a crisis strategy is usually the day you have a crisis.

How to Focus on Your Ideal Customer

Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.

The Power of Real People: Using Customer Profiles to Sell Your Story

In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.

6 Tax Penalties You Can Easily Avoid

Your money is hard earned. Don't waste it on these five easily avoidable tax penalties.

Is Mobile Marketing Ready for Small Business?

Ten years ago the Web challenged small businesses to market in a new medium. Are mobile devices about to become your next marketing challenge?

27 Money-Saving Tips from Successful Small Businesses

In economic conditions rich or lean, these tried and true cost cutting tips can fatten your bottom line.

4 Reasons Why a "Good Enough" Decision May Be Best

Humans are emotional, forgetful, and easily overwhelmed: In short, we're not great decision makers. Learn why settling for "good" is the best decision.

5 Ways to Turn Every Employee into a Rainmaker

For successful small businesses, sales aren't just the responsibility of the sales staff. Here's how you can get everybody involved in selling your business.

When Do You Compensate Employees For Travel And Commute Time?

You probably know that you're supposed to pay your hourly employees for travel time. What about their commuting time?

Do Fools Rush in where Angels Fear to Tread?

With new business starts at an all time high, you'd think shopping for good investments would be easier. But private investors aren't going there.

Countering: What To Consider Before An Employee Gets Another Offer

Your high value employees are valuable to your competitors, too. Here's how to develop a counter-offer plan before another firm lures them away.

How Health Care Reform Will Impact Your Small Business

The new health insurance reform legislation adds both new requirements and perks for small businesses.

Does Your Entity Choice Provide Personal Liability Protection?

Making your business a corporation or LLC only goes so far in protecting an owner's personal assets. Discover what you're responsible for.

Unconventional Measures of Customer Service Excellence

Your customer service surveys and questionnaires may not be telling you what you need to know.

Maroon 5 & Alicia Keys Concert Tickets Giveaway!

Lucky Wise Bread readers will win tickets to an intimate, exclusive concert or a $50 Amazon gift certificate.

The Characteristics Angel Investors Expect

Even after you pique the interest of an investor, you have to convince him of the value of investing in your entrepreneurial efforts.

Tax Deductions: The Bright Side Of Failure

Failure can be a stern teacher. Failure can also be a tidy tax write-off.

7 Mistakes Bosses Make That Drive Employees Crazy

Sometimes leaders and managers can't avoid these seven common pratfalls of bad bosses. But with some careful management, these stumbles don't have to hurt morale or productivity.

Put Your Customers First

Want to keep your customers coming back for more? Make it easy to be your customer.

Is Your Business Ready for “The New Normal”?

In the economy of "The New Normal" what are the threats, and how do they become an opportunity for your business?