Energy-efficient equipment is promoted as a way to save money for your business, but will the money saved make a noticeable difference in your operating costs?
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Wise Bread articles that are hot today.
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How to Create a PR Crisis Strategy Before You Need It
The day you realize that you need a crisis strategy is usually the day you have a crisis.
Does Energy-Efficient Equipment Make a Difference in Operating Costs?
Energy-efficient equipment is promoted as a way to save money for your business, but will the money saved make a noticeable difference in your operating costs?
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Make the Most of Your Local Chamber of Commerce
From advertising to networking, your Chamber of Commerce can offer your business scores of benefits...if you're a member.
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
The Worst Investments You Can Make
If your idea of investing is ensuring that you'll never see your money again, then we have some great investment suggestions for you.
Why Doing the Right Thing is Right for the Bottom Line
Ethics matter in our personal relationships -- and they matter in our business relationships, too.
6 Tax Penalties You Can Easily Avoid
Your money is hard earned. Don't waste it on these five easily avoidable tax penalties.
10 Signs You Shouldn't Be a Business Owner
Don't let these ten traits of highly ineffective people keep you and your business from succeeding.
How To Grow Your Business Without Going Broke
Too much growth too soon often results in too little cash to keep the doors open.
5 Estimated Tax Strategies for Business Owners
For small business owners, paying income taxes can be tough. Don't make it tougher by adding penalties you can avoid by planning and estimating well.
3 Post-Disaster Fundraising Options
To survive the aftermath of a natural disaster, your business will need cash, and lots of it.
10 Superb Ways For A Small Business To Friend Facebook
If you're not reaching your customers on Facebook, chances are your competitors are.
5 Quick Ways to Become a Better Networker Today
Before you can work your network you've got to build it.
7 Tips to Beating Fear and Becoming a Stellar Public Speaker
Public speaking can be a great way to build your brand and get noticed. But public speaking is so scary...
5 Key Social Media Findings That Affect Your Business
Recent surveys show that your customers are spending more and more time on social media. Are you?
Making Your Web Presence Both Local and Global
Think globally, act locally. Or is it think locally, act globally? With some planning, both can be true for your online identity.
5 Big Business Growth Strategies Small Business Can Use
To prosper and grow, small business owners need to start thinking big.
Honesty: Truly, the Best Policy
Are you honest with yourself about money? Some of us could really use a financial reality check — from ourselves.