
The site is about the art of balancing money and social lives. It is created and authored by a twenty-something socialite from the San Francisco Bay Area. I call myself Zen. I've had a great career in finance but have consistently kept myself broke due to the lack of perspective and poor social decisions. The site predominately caters towards Generation Y, but overlaps into every age group since personal finance is timeless. The goal is to introduce personal finance to Gen Y early in life by delivering the information in a relatable, unique, and fun way. In my attempt to narrate my story, I will go over subjects of personal finance, investing, self development, health & wellness, social decisions, entrepreneurship, and anything that has helped me get to where I am today. Enjoy!