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5 Pitfalls of Price Promotions

You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.

6 Ways to Boost Your Mobile Email Marketing

Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.

Putting a Value on Conferences

Conventions and conferences are great for networking and boosting exposure. But are they good investments of time and money?

How To Create A Professional Online Image At Low To No Cost

The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.

6 Things Your Business Needs More Than Cash

You need cash to meet payroll, cover overhead, pay suppliers, but if you're frequently short, maybe your business needs more of something other than cash.

Mapping out Your Place on the Mobile Web

Your customers are using their smartphones to find you. Help them.

Why Offline Marketing Still Matters

Internet and social media marketing have been a boon for small business. But that doesn't mean old fashioned people to people marketing can become an after thought.

3 Things to Consider Before Launching a Groupon Campaign

Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.

7 Places to Hang Out and Build Your Business

Don't just hang out on your downtime -- hang out with people who can help you build your business.

11 Ways to Stand Out at a Trade Show

Follow these trade show basics and make your next event memorable -- and profitable.

How to Leverage an Economy of Giving and Profit

Digital distribution of gifts offers small businesses an almost free way to reach new customers. Go ahead, give it away.

Find Your Point of Difference and Promote It

To get your small business noticed by potential customers, give them something to take note of.

How to Get Free Publicity

It's not enough to provide a great product or service people want or need. For a business to succeed, it has to be noticed. Here are six free ways to get the word out.

How to Build a Great Reputation from Scratch

A good reputation is a small business's best asset. Acquiring one when starting out requires creative thinking and a little hard work.

Lessons from Sociology: 5 Tips to Help You Sell More

There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.

Good Press: 6 Steps to Writing Killer Op-Eds and Commentaries

Don't get caught in a press-release rut; behold the power of the op-ed.

The 4 Ps of Luxury Branding

Our 1920s flying machines pre-dated the Four Ps of marketing, but those marketing points were still integral for growing our business.

How to Become a Premier Local Brand

When potential customers decided to purchase products from lower-cost sources, one regional business decided to go luxury instead...with great results.

The Psychology Behind Making Sales and Setting Price Points

Learn how to create a feeling of value for your customers while keeping your profit margins reasonable.

Smart Web Design Will Boost Your Brand Building

The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small.