The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.
2011 wasn't a great year for the economy. And most experts don't expect 2012 to be any better. What can small business do to survive, or even thrive, in a tough environment?
Accidental Death And Dismemberment insurance. Wow – doesn’t that sound just lovely? I mean, at least Life insurance has a euphemistic name (they call it “Li
Wise Bread articles that are hot today.
Make More, Save More With Project-Based Accounting
Get a handle on what constitutes a project and the resources required to develop, sustain, execute, and complete project-oriented assignments.
The Lifetime Value of a Customer
The lifetime value of a customer is a valuable tool for measuring the contribution a customer makes to the bottom line and a useful basis for developing marketing strategies.
Good Press: 6 Steps to Writing Killer Op-Eds and Commentaries
Don't get caught in a press-release rut; behold the power of the op-ed.
Can Your Business Use a Board of Directors?
A Board of Directors can be much more than an easily met requirement of the incorporation laws.
How to Assemble Better 401(k) Plan Options
A good 401(k) plan can be key to employee recruiting and retention. But how to tell a good plan from a bad one?
5 Reasons People Resist Change
Before you can help employees and colleagues overcome resistance to change, be sure you understand why they prefer the status quo.
Ask the Readers: What Was Your First Paying Job?
Tell us about your first job and we'll enter you in a drawing to win a $20 Amazon Gift Card!
Ask the Readers: What Is Your Morning Routine?
Tell us about your morning routine and we'll enter you in a drawing to win a $20 Amazon Gift Card!
8 Tips for Getting the Most Out of Your Medicare Plan
Are you or your loved ones getting the most protection possible from Medicare?
48 Guerrilla Marketing Tips From Top PR Pros
We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget.
Financial Benchmarking: How Do You Compare to Your Competitors
Benchmarking your performance against that of your competitors can propel you to greatness.
Renting Computers for Higher Profits
Sick of conflicting operating systems, obsolete parts, and investing in a computer for every new employee? Don't buy, rent!
5 Cost Drivers To Help You Make Accurate Expense Projections
Employ cost drivers to prevent faulty overhead cost predictions from undermining your profit projection and planning efforts.
4 Social Media Strategies that Actually Work
You're tweeting, your're updating your status, you're sharing, but is any of that the right way to make social media pay?
Putting Pinterest to Work for You
Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.
How to Prosper Despite the Coming Economic Challenge
2011 wasn't a great year for the economy. And most experts don't expect 2012 to be any better. What can small business do to survive, or even thrive, in a tough environment?
AD&D Insurance: No Good, No Bad, Just Ugly
Accidental Death And Dismemberment insurance. Wow – doesn’t that sound just lovely? I mean, at least Life insurance has a euphemistic name (they call it “Li
Ask the Readers: To Shop or Not to Shop?
Tell us if you will be shopping this Black Friday and we'll enter you in a drawing to win a $20 Amazon Gift Card!
Ask the Readers: What Was Your Best Money Moment of 2012?
Tell us about your best money moment of 2012 and we'll enter you in a drawing to win a $20 Amazon Gift Card!
Ask the Readers: What Are Your Green Goals?
Tell us about your green goals and we'll enter you in a drawing to win a $20 Amazon Gift Card!