Decoding and minimizing the cost structure of shipping is a challenge for many ecommerce companies and any business that sends more than a handful of packages every year. Each d
Want to offer big-time benefits on a small budget? Consider the advantages of flexible hours, employee discounts, corporate memberships, and higher education for your employees
With the first quarter of 2010 behind you, the economy in recovery, and a number of new laws on the books, now is a good time to review your budget for the balance of this year
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Do you really need those potted plants the first day you open? Learn how creating a realistic budget can help your small business thrive instead of fail.
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.
Wise Bread articles that are hot today.
5 Steps to Lower Small-Package Shipping Costs
Decoding and minimizing the cost structure of shipping is a challenge for many ecommerce companies and any business that sends more than a handful of packages every year. Each d
6 Facebook Flubs Your Company Must Avoid
Find out what the typical Facebook user is hoping you won’t do, and avoid these common social media mistakes at all costs.
4 Employee Benefits at Little (or Zero) Cost
Want to offer big-time benefits on a small budget? Consider the advantages of flexible hours, employee discounts, corporate memberships, and higher education for your employees
Your 2010 Budget Revisited
With the first quarter of 2010 behind you, the economy in recovery, and a number of new laws on the books, now is a good time to review your budget for the balance of this year
The How, When, and Why of Extending Trade Credit
Deciding how, when, and to whom you extend credit, is just one part of an overall credit and accounts receivable management system.
Telecommuting Is Not Just an HR Perk
Economic, environmental, and continuity of operations demands suggest that telecommuting is more than an HR perk.
4 Reports That Will Keep Your Business Thriving
4 important reports you should be reviewing for your business.
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
How to Hold onto Talent When You Can’t Afford Raises
Recent economic improvements may have your employees expecting raises this year. But what if you can't afford them?
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
5 Budgeting Ideas for Any Small Business
Do you really need those potted plants the first day you open? Learn how creating a realistic budget can help your small business thrive instead of fail.
Turn Your Annual Operating Plan into a Budget
A budget is a powerful tool for your business, and you can make it even stronger by basing it off of your annual operating plan. Here's how.
3 Things to Consider Before Launching a Groupon Campaign
Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.
10 Signs You Shouldn't Be a Business Owner
Don't let these ten traits of highly ineffective people keep you and your business from succeeding.
5 Estimated Tax Strategies for Business Owners
For small business owners, paying income taxes can be tough. Don't make it tougher by adding penalties you can avoid by planning and estimating well.
Does Guerrilla Marketing Still Work?
Maybe all guerrilla marketing needs to regain its buzz is a little guerrilla marketing.
5 Innovative and Inspiring Workplaces
Looking for innovative ways to keep your employees motivated and productive? Look to these five business leaders for ideas.
How To Stay Ahead Of The Curve And Be Successful
Doing what everybody else does is no way lead. And it won't make you rich, either.
Making Your Web Presence Both Local and Global
Think globally, act locally. Or is it think locally, act globally? With some planning, both can be true for your online identity.
Sweetening the Deal on Small Business Saturday
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.