Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.
So, why is a bald guy with no use for hair products and make-up writing about beauty secrets? Good question, right? But as an ad man, it's extremely helpful to know Hollywood secrets that I can use in the low-budget shoots I often attend. [more]
Wise Bread articles that are hot today.
4 Underrated U.S. Cities You Need to See This Summer
Been there done that? These often overlooked U.S. cities have plenty of charm and lots for visitors to see and do — usually for cheap.
Pros and Cons of Online Visitor Registration
Your company’s approach to online visitor registration can cement or destroy a relationship.
The How, When, and Why of Extending Trade Credit
Deciding how, when, and to whom you extend credit, is just one part of an overall credit and accounts receivable management system.
Telecommuting Is Not Just an HR Perk
Economic, environmental, and continuity of operations demands suggest that telecommuting is more than an HR perk.
Best Money Tips: Credit Card Tips to Live By
Today we found some awesome articles on credit card tips to live by, what to do if you hate your job, and road trip money saving tips.
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
5 Ways to Boost Credibility and Conversions
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
Join Our Tweetchat on Thu 8/4, 12pm Pacific for Chance to Win Prizes
Topic: How to nail your job interview. Join our conversation for chance to win Amazon gift certificates! Use #WBChat to participate!
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Writing Off Losses on Your Taxes
Paying less in taxes can help take some of the sting out of business losses...as long as you meet the requirements.
Turn Your Annual Operating Plan into a Budget
A budget is a powerful tool for your business, and you can make it even stronger by basing it off of your annual operating plan. Here's how.
Why Doing the Right Thing is Right for the Bottom Line
Ethics matter in our personal relationships -- and they matter in our business relationships, too.
3 Things to Consider Before Launching a Groupon Campaign
Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.
Mapping out Your Place on the Mobile Web
Your customers are using their smartphones to find you. Help them.
5 Estimated Tax Strategies for Business Owners
For small business owners, paying income taxes can be tough. Don't make it tougher by adding penalties you can avoid by planning and estimating well.
Does Guerrilla Marketing Still Work?
Maybe all guerrilla marketing needs to regain its buzz is a little guerrilla marketing.
Sweetening the Deal on Small Business Saturday
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.
3 Ways to Build Magnificent Products
If you want to build a better business, take a look at how three business leaders build better products and borrow from the best.
The hidden beauty secrets of the stars.
So, why is a bald guy with no use for hair products and make-up writing about beauty secrets? Good question, right? But as an ad man, it's extremely helpful to know Hollywood secrets that I can use in the low-budget shoots I often attend. [more]
Best Money Tips: Tips to Save on Thanksgiving Dinner
Today we found some stellar articles on tips to save on Thanksgiving dinner, part-time jobs that pay well, and making extra cash for the holidays.