Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Bad customers are costing you more than you realize. Here are some types of bad customers and techniques to get rid of them (without alienating your good customers).
From hiring your children to work in your business to careful end-of-life planning, you can help reduce the taxes that you (or your children) will owe.
Wise Bread articles that are hot today.
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Can Low Prices Hurt Your Business?
For many small businesses, competing on price can do more harm than good.
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Get Rid of Bad Customers
Bad customers are costing you more than you realize. Here are some types of bad customers and techniques to get rid of them (without alienating your good customers).
Life and Death: The Related Taxes, and How It Affects Your Family
From hiring your children to work in your business to careful end-of-life planning, you can help reduce the taxes that you (or your children) will owe.
The Rise In Artisans: Global Lessons From A Local Movement
Artisan businesses run the gamut, from chocolate to blue jeans. But they all share a keen focus on customer service and distinctive branding.
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