Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Wise Bread articles that are hot today.
How Much After Healthcare Reform?
How much will healthcare reform cost or save your small business? It depends.
The How, When, and Why of Extending Trade Credit
Deciding how, when, and to whom you extend credit, is just one part of an overall credit and accounts receivable management system.
10 Expensive Things That Look Cheap
It's smart to spend more to buy quality and value. But it's doubly dumb to pay way, way more and wind up something that delivers so much less.
Telecommuting Is Not Just an HR Perk
Economic, environmental, and continuity of operations demands suggest that telecommuting is more than an HR perk.
How to Get People to Work for You Cheap (or Free)
There are several ways you can still get quality people to work for you for very little, or deferred payment, or even free.
Best Money Tips: 5 Ways to Invest $1,000
Today we found articles on ways to invest $1,000, tips to help you take stock photos like a pro, and how to get through a quarter-life crisis.
4 Reports That Will Keep Your Business Thriving
4 important reports you should be reviewing for your business.
Shop Like a Ninja on eBay
From misspelling search terms to last-minute bidding, learn the tricks of shopping like a ninja on eBay.
8 Keys to Quitting a Job Like a Professional
You're ready to call it quits at work. It's easy to get lazy, but even quitting is something you should do like a pro.
How to Create a PR Crisis Strategy Before You Need It
The day you realize that you need a crisis strategy is usually the day you have a crisis.
Best Money Tips: Credit Card Tips to Live By
Today we found some awesome articles on credit card tips to live by, what to do if you hate your job, and road trip money saving tips.
Best Money Tips: 20 Things You Should Not Buy in Bulk
Today we found articles on items you should not buy in bulk, cheap ways to stay connected when traveling abroad, and tips to create a home office.
How to Focus on Your Ideal Customer
Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.
Self-Employed? Tips for Taking Time Off Without Trauma
When you are you own boss, it can be hard to justify a vacation in terms of both time and money. These tips can help ease the burden.
5 Ways to Boost Credibility and Conversions
Self-promotion is a crucial step to sustained success. There are simple ways to promote your business without coming across as a self-important egomaniac.
Make the Most of Your Local Chamber of Commerce
From advertising to networking, your Chamber of Commerce can offer your business scores of benefits...if you're a member.
How to Hold onto Talent When You Can’t Afford Raises
Recent economic improvements may have your employees expecting raises this year. But what if you can't afford them?
The Power of Real People: Using Customer Profiles to Sell Your Story
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Organizing Your Financial Paperwork
By reducing paperwork before you organize, keeping your financial documents in order can become quick, easy, and (mostly) painless.
Writing Off Losses on Your Taxes
Paying less in taxes can help take some of the sting out of business losses...as long as you meet the requirements.