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With so many analytic tools available to business owners, it's easy to get lost in the data. Here's how to separate the analytic wheat from the chaff.

Your customer service surveys and questionnaires may not be telling you what you need to know.

Employ cost drivers to prevent faulty overhead cost predictions from undermining your profit projection and planning efforts.

Online advertising is much cheaper than print advertising. But to get results, you've got to find your audience and test your pitch.

You're tweeting, your're updating your status, you're sharing, but is any of that the right way to make social media pay?

Take a page from the White House and reward employees who come up with clever ways to save money.