Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.
How was work yesterday? What about yesterday last year? Keep a work diary to track your hits and your misses and gain valuable perspective on your career or business.
The outpouring of generosity from corporations has been incredible, with many finding unique ways to donated resources of all kinds. Here's how fifteen of them did it.
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