Elaine Pofeldt's blog

5 Ways to Turn Every Employee into a Rainmaker

For successful small businesses, sales aren't just the responsibility of the sales staff. Here's how you can get everybody involved in selling your business.

Accelerate Your Cash Flow to Buy More Time

Many small business owners agree that uncertainty is their biggest challenge. Speeding up cash flow is one way to prepare for the worst -- and profit from unexpected opportunities.

5 Recurring Charges to Reconsider

From switching your phone service to going partially paperless and more, learn how you can drastically cut recurring costs in your office.

The Shoestring MBA

A number of free, online resources are available to help you close gaps in your knowledge, invigorate your thinking and otherwise help you keep pace with key business trends.

How Much to Pay New Hires in 2011

You're ready to bring in new employees — great! But calculating salaries can be difficult. Learn what to pay in a still-unsteady economy.

How to Hold onto Talent When You Can’t Afford Raises

Recent economic improvements may have your employees expecting raises this year. But what if you can't afford them?

From a Snapple Marketing Veteran: How to Tap the Power of Packaging

Learn how to make your product stand out from the competition.

Why You Should Forget the Word Scalable

Perhaps it's time for more entrepreneurs to enjoy the unique rewards of keeping a business small.

3 Obvious Sales Strategies You May Be Neglecting

Whether you run a hair salon or high tech startup, these tips should help you improve your sales.

Food Truck Envy: Should You Jump on This Hot Food Trend?

If you live in a city, you may wonder if it's time to quit your day job and join the legions of food truck owners you see around town.

How to Raise Money on “Crowdfunding” Sites

Crowdfunding enable entrepreneurs in artisanal and creative businesses to collect small donations from friends, family, and acquaintances to bring a project to fruition.

Double-Dip-Proof Your Business

With fears swirling about a double-dip recession, many entrepreneurs are worried that we're in for another round of tough times.

Why You Should Do Less to Grow Your Business

Here are some tips on how to use the minimum viable product approach with your own business.

5 Ways to Waste Money at Your Business

Even if you think you have been ruthless about hunting down “leaks” in your budget during the downturn, you may be surprised to find that your company still has some.

How Anticipating the Worst Can Help You Succeed

It doesn't do much good to be Chicken Little, constantly convinced that financial ruin is imminent. That said, the strongest businesses do prepare for the worst.