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Wise Bread articles that are hot today.

How to Focus on Your Ideal Customer

Small businesses need to create a persona of their ideal customer — not average, but ideal — so they have an actual living, breathing person in mind to target.

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Finding Legal Representation for Your Business

By spending time on finding the right legal representation for your business when you're not under the gun, you can make sure that you use the best person.

Finance Your New Business: It's Not as Complicated as You Think

Finding money to start a new business can seem hard — but fundamentally, the process really isn't that complicated. Learn how to get financing.

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Simple Ways to Save on Catering Costs

Getting great catering doesn't mean having to hire a traditional caterer. Learn some simple ways to save on prepared food.

Is Your Summer Internship Program Legal?

Unfortunately, summer interns aren't short-term, low-cost administrative assistants.

Why You Should Reconsider Your Business Forecasting Strategy

All businesses benefit from the sound strategic planning a budget can provide. But small and fast growing businesses may need a more dynamic tool.

How Health Care Reform Will Impact Your Small Business

The new health insurance reform legislation adds both new requirements and perks for small businesses.

Efficient Expense Reports: Building a System

As your business grows, you'll likely have other people paying money out. Tracking those expenses and, if need be, reimbursing them, requires a system that you can sign off on a

Working with a Spouse: What Small Business Owners Need to Know

Starting a business with your significant other can be immensely rewarding...and incredibly trying. Here's what to know before combining your career with your better half.

Fundamentals of Online Advertising

Online advertising is much cheaper than print advertising. But to get results, you've got to find your audience and test your pitch.

Uncle Sam Boosts Standard Mileage Deduction

Driving the company car just got a little more affordable.

Financial Controls to Protect Your Money from Fraud and Theft

Diverting proceeds from cash sales and waiving fees for a friend are less noticeable cases of employee theft. Carve out time to establish financial controls.

Hiring the Best: Go Beyond Asking Questions in an Interview

The next time you hire a new employee, skip the interview and play chess instead.

7 Business Lessons from Undercover Boss

Undercover Boss is more than a marketing tool for profiled businesses and broadcaster CBS. It's educational programming for entrepreneurs and small business owners.

6 Common Money Mistakes Small Business Owners Make

Avoid these common pitfalls, and you'll increase your likelihood of running a successful — and lasting — business.

6 Ways to Monitor Your Brand on Twitter

If your brand is mentioned on Twitter, but you're not there to hear it, did that brand mention really benefit your business?

Accountant 101: Finding the Right Match

As a small business owner, you'll eventually need to seek the services of an accountant. But how do you find one who's is a good match for your business?

10 Examples of Great (Small) Investments for Small Business

Sometimes small investments lead to big returns.