Employee benefits can add 35% and more to payroll costs. Cutting benefits might be one way to trim expenses. But, there is more than one path to cost savings.
Networking is one of the most cost-effective forms of marketing, but there is a potential dark side: It can become a huge time drain without producing proportionate results.
I’ve been reading, re-reading, and testing out Twitter techniques from The Twitter Job Search Guide. The book is densely packed with strategic and tactical advice t
The price of your product is an essential part of your marketing strategy. Here are some of the strategic factors you need to consider regarding your pricing.
If we are undirected, we are susceptible to all the external forces of consumerism around us, and whamo, we’re a full-on rat in the race, wondering when the wheel will st
Even if the intended (message recipient) loves your company, adores your products, and admires your ethics, she needs a reason for clicking through. Here are seven ways to get
The quickest, easiest way to increase your income is to raise your prices. If you’re worried about losing customers, do the math. You’ll be surprised at how many yo
Typically, one of the major necessities in business start-ups is a hefty financial commitment. However, there are ways to start a business for much less.
Most startup, entrepreneurial, and growing businesses struggle to solve the mystery of how to properly and effectively structure their accounting and finance department to max
It's no secret that college tuition and the related expenses can be daunting for students and families. Here are seven tips for minimizing the costs of college.
It always gives me a bit of hope when a company actually goes above and beyond the call of duty and provides excellent customer support. Here are a few recent example
Navigating the healthcare system takes effort but the time spent can yield a big payoff in terms of cost savings. An affordable plan with good benefits can also positively imp
What would happen if you lost the data on your business's computer system or if it was hacked? Small businesses need to recognize the cost of not properly addressing web securit
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