Articles on Career and Income

Questions to Answer Before You Get a New Vehicle for Your Business

If you're in the market for a new vehicle that you plan to use at least in part for business, you'll want to make certain decisions before you shop.

High-Value Employee Benefits at a Reasonable Cost

Employee benefits can add 35% and more to payroll costs. Cutting benefits might be one way to trim expenses. But, there is more than one path to cost savings.

High-ROI Networking

Networking is one of the most cost-effective forms of marketing, but there is a potential dark side: It can become a huge time drain without producing proportionate results.

Do Fools Rush in where Angels Fear to Tread?

With new business starts at an all time high, you'd think shopping for good investments would be easier. But private investors aren't going there.

5 Ways that Your Small Business Site Might Be Failing

If your website doesn't appeal to online searchers, you might lose a sale. Learn how to avoid five of the most common small business website mistakes.

Book Review: The Twitter Job Search Guide

I’ve been reading, re-reading, and testing out Twitter techniques from The Twitter Job Search Guide. The book is densely packed with strategic and tactical advice t

It's Not Revenue If You Can't Collect It

There's nothing worse than having to chase down slow-paying customers. Oh wait, there is something worse: the ones who don't pay at all.

Factors to Consider in Your Pricing Strategy

The price of your product is an essential part of your marketing strategy. Here are some of the strategic factors you need to consider regarding your pricing.

Financial Freedom and Using Passion to Budget

If we are undirected, we are susceptible to all the external forces of consumerism around us, and whamo, we’re a full-on rat in the race, wondering when the wheel will st

7 Genuine Ways to Generate Click-Throughs

Even if the intended (message recipient) loves your company, adores your products, and admires your ethics, she needs a reason for clicking through. Here are seven ways to get

Why You Should Raise Your Prices

The quickest, easiest way to increase your income is to raise your prices. If you’re worried about losing customers, do the math. You’ll be surprised at how many yo

An Introduction to Venture Capital

Venture capital can be an option for certain small businesses, although not all companies are a good fit.

Start a Business for Next to Nothing

Typically, one of the major necessities in business start-ups is a hefty financial commitment. However, there are ways to start a business for much less.

Solve the Mystery of Staffing Your Accounting Department

Most startup, entrepreneurial, and growing businesses struggle to solve the mystery of how to properly and effectively structure their accounting and finance department to max

Degrees of Frugality: 7 Tips for the College-Bound

It's no secret that college tuition and the related expenses can be daunting for students and families. Here are seven tips for minimizing the costs of college.

The Real ROI of Social Media

The value of social media lies mostly in the daily process of helping every employee do their job more efficiently and effectively.

10 Examples of Shockingly-Excellent Customer Service

It always gives me a bit of hope when a company actually goes above and beyond the call of duty and provides excellent customer support. Here are a few recent example

Finding Money for a Startup

When you need money to start a business, where should you look? Venture capital, private investors, or a bank? Maybe none of the above. Here's why.

How Much for Healthcare?

Navigating the healthcare system takes effort but the time spent can yield a big payoff in terms of cost savings. An affordable plan with good benefits can also positively imp

Investing in Web Security

What would happen if you lost the data on your business's computer system or if it was hacked? Small businesses need to recognize the cost of not properly addressing web securit