pricing

5 Pitfalls of Price Promotions

You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.

Party Like It's 19.99: The Psychology of Pricing

Does the store you're shopping at want to be seen as a bargain? A purveyor of luxury goods? A renegade? The answer is in the last two digits of the price.

The Psychology Behind Making Sales and Setting Price Points

Learn how to create a feeling of value for your customers while keeping your profit margins reasonable.

4 Pricing Strategies to Promote Value

Don't get sucked into a price war. Instead, change the way your customers view your products.

Factors to Consider in Your Pricing Strategy

The price of your product is an essential part of your marketing strategy. Here are some of the strategic factors you need to consider regarding your pricing.

Why You Should Raise Your Prices

The quickest, easiest way to increase your income is to raise your prices. If you’re worried about losing customers, do the math. You’ll be surprised at how many yo

6 Common Money Mistakes Small Business Owners Make

Avoid these common pitfalls, and you'll increase your likelihood of running a successful — and lasting — business.

My Purchase Rang Up Wrong! Could the Law Be on My Side?

Nothing is more irritating that hunting for a bargain, waiting in line, and making that painful purchase -- Nothing except for getting overcharged, that is. While it is all too c