Following the herd was a good survival strategy for our subsistence ancestors. Today it's a good way to get your investment funds trampled.
For a better's night's sleep, try goal priming to unleash the power of your unconscious.
We often think that having more choices is better. But in reality, having more options might cause us to make bad decisions — like getting risky mortgages.
Want to know how grocery stores are parting you from your hard-earned cash? Learn about these supermarket psychology tricks.
Use the power of positive thinking (and four more psychological powers) to push you and your employees to greater productivity.
Humans are emotional, forgetful, and easily overwhelmed: In short, we're not great decision makers. Learn why settling for "good" is the best decision.
It's ingrained in our culture. In our Declaration of Independence we've spelled out that Americans must pursue happiness. To that end, billion dollar industries have heeded our cal
Have you ever paid more than you normally would for something when you are trying to cheer yourself up? A recent study showed that a group of people who were sad offered almost fo
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