public relations

The 6 Companies With the Best Customer Service

Sure, business is in it for the money. That's why it's so nice to hear about a company going above and beyond to satisfy a customer — like these.

PR Blunders and How to Avoid Them

Getting your business noticed by the wider community can only help. Except when it only hurts.

How to Get Free Publicity

It's not enough to provide a great product or service people want or need. For a business to succeed, it has to be noticed. Here are six free ways to get the word out.

Free Advertising: The Magic of Getting Media Attention

Think your business is too boring to snag journalists with a press release? Nope. With a little creativity, any business can get free advertising through PR.

Good Press: 6 Steps to Writing Killer Op-Eds and Commentaries

Don't get caught in a press-release rut; behold the power of the op-ed.

How to Create a PR Crisis Strategy Before You Need It

The day you realize that you need a crisis strategy is usually the day you have a crisis.

48 Guerrilla Marketing Tips From Top PR Pros

We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget.

Want a Company to Hear You? Talk to Their “People.”

Sure, you could call a company's customer service line in times of trouble. I've done it in the past with excellent results. I've also run into the occasional “I don't care.” Th

The Letter Always Wins

When it comes to shaming companies into rewarding the disgruntled customer, writing an old fashioned letter (and having the tenacious personality of my husband) is all that's reall

The Student Who Created a PR Nightmare Via Wikipedia

Virgil Griffith created a program called Wikipedia Scanner that lets you know who has been editing articles on Wikipedia and what they've been removing.