Much of what's convenient about online retail — reviews, one-click shopping, fast shipping — is aimed at one thing: reducing the "pain of paying" so you'll spend more.
There are hundreds of business books, but one of the best isn't about business at all — it's called "Diffusion of Innovations," and it can improve your sales.
Customers are doing more of their own research, but are salespeople keeping up? Learn how to attract prospects, nurture leads, and more in the information age.
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