Maybe all guerrilla marketing needs to regain its buzz is a little guerrilla marketing.
Online advertising is much cheaper than print advertising. But to get results, you've got to find your audience and test your pitch.
Smart phones aren't just for urban hipsters. Neither is mobile marketing.
If your brand is mentioned on Twitter, but you're not there to hear it, did that brand mention really benefit your business?
Cover these basics and in no time your social media marketing will start turning clicks into customers.
Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.
Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.
Yes, you can get fired for complaining about work on Facebook, and even the smartest, savviest people can stumble. Follow these suggestions to stay safe.
It's not enough to provide a great product or service people want or need. For a business to succeed, it has to be noticed. Here are six free ways to get the word out.
Work faster, improve customer interactions, easily create invoices, and more with these online tools — all without opening your wallet.
Have you "liked" your favorite stores on Facebook? Learn how a few clicks of your mouse or check-ins on your phone can equal major coupon savings.
If you're popular on Twitter, you could get paid for your tweets...even if you're not a Kardashian.
You have social-media savvy that could benefit your company. Here’s how to work with your boss to get attention and results.
Join me, Anita Campbell and John Jantsch at this year's New York Times Small Business Summit this Thursday.
How well do you know your Facebook friends? Beware: if you can’t easily pick them out of a crowd, then you might be barred access to your account the next time you travel.
This is a story of a tiny company that did a good deed, and that deed alone generated a massive growth in sales literally overnight.
The value of social media lies mostly in the daily process of helping every employee do their job more efficiently and effectively.
Find out what the typical Facebook user is hoping you won’t do, and avoid these common social media mistakes at all costs.
Would you walk into a dark alley that says "Check out this cool link and audio file around the corner with some nice dresses for ya too?" Probably not. Yet so many do the same exac
Social media has become a viable means for marketing businesses and making connections with customers. But what if you don’t want to be plugged in all the time? What if you just
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