Some things in business are worth worrying about and some aren't. These are those that aren't.
From playing Farmville to following mindless status updates, Facebook is a well-known time suck. Here's how to use it to get things done instead.
Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.
Facebook, Twitter, G+ can all be cost effective marketing tools. They can also be time and resource sinks.
You've tried twitter and haven't noticed a boost in business? Try these tweaks to tune up your profile, your tone and your connections.
If you've added a social media component to your marketing, be sure to actively measure and track your efforts.
Cover the basics to turn LinkedIn to a contact finder and lead generator.
Recent surveys show that your customers are spending more and more time on social media. Are you?
Your social networks, online and off, can be powerful business building tools. Here's how to make the most of them.
Find out how to find Facebook giveaways to enter and win. Keep your privacy, too!
Google+ is not yet a month old, but already it's the subject of widespread myths about its worth to small business.
Everyone says you should be on Facebook, Twitter, and LinkedIn. Should you be?
Maybe all guerrilla marketing needs to regain its buzz is a little guerrilla marketing.
Online advertising is much cheaper than print advertising. But to get results, you've got to find your audience and test your pitch.
Smart phones aren't just for urban hipsters. Neither is mobile marketing.
If your brand is mentioned on Twitter, but you're not there to hear it, did that brand mention really benefit your business?
Cover these basics and in no time your social media marketing will start turning clicks into customers.
Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.
Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.
Yes, you can get fired for complaining about work on Facebook, and even the smartest, savviest people can stumble. Follow these suggestions to stay safe.
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