Anyone who knows me knows I'm no fan of WalMart. Aside from their horrific treatment of workers and the impact they have on the economy, their stores just suck all the energy out of me. Which is why I don't go there. But a friend told me today of a WalMart Exclusive DVD that made me laugh out loud. Seriously, this one is a killer. It's the Clueless Whatever! Widescreen Edition DVD with, wait for it, FREE TRANSFORMERS BEACH BALL!

I had to stop and think about that one (after I stopped laughing). Why have these two seemingly unrelated movies been thrown together? And not just that, but two completely different target audiences as well. As someone in advertising, I was clueless (pardon my pun).

Why Clueless and Transformers?

Why Transformers and a beach ball?

Why bother with a Widescreen edition of Clueless (it's hardly Blade Runner or Apocalypto)?

So I sat down and scratched my head some more, pulling the few remaining hairs out of my noggin. And then it hit me. It's supposed to bring two completely opposed target audiences together, right? No, that can't be it. Hang on, I have it...the movie is called Clueless, the promotion should be clueless! Bravo, wonderful idea WalMart. That's why you're the leader of retail. With that in mind I have some more DVD promotions for you. My treat, use them as you see fit.

ChuckNails

Austin

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