Marketers and product designers spend a lot of money choosing just the right color to make you buy. Does color influence your spending?
Many sellers count on testimonials to reassure buyers that a product or service is great. But just how reliable are those testimonials?
Having a yard sale to get rid of your clutter is great! Well...it is if anyone shows up. Ensure that they do with these advertising techniques.
Where won't clever marketers place their advertisements? Where will you?
From the do-everything guys of Dos Equis and Old Spice to Snickers' hunger alter-egos, do you find yourself reciting these popular ad campaigns?
Online advertising is much cheaper than print advertising. But to get results, you've got to find your audience and test your pitch.
Even with the best of intentions, living frugally can be a challenge. Explore the seven nefarious forces that keep us from our frugal goals.
Think your business is too boring to snag journalists with a press release? Nope. With a little creativity, any business can get free advertising through PR.
Marketers use stories about perfect lives to try to sell you things, but you can use the same technique to help create your own perfect life.
In advertising, not everything is as it seems. Watch out for these phrases; if they're being used, you should reconsider the purchase you're about to make.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Even though few people use the phonebook to find local business these days, in an ironic twist, advertising in the phonebook has become more expensive. Small business can boost
In advertising, my chosen career, there is an unwritten rule for working with clients that makes everyone’s lives just a little better. It’s the three F rule. But when I explained
In my recent post about eBay Motors, I recounted the story of a seemingly worthless car that sold for over $226,000. But this next story is bizarre. What turned out as a sarcastic
Unless it’s Superbowl Sunday, most people don’t sit around watching ads (well, I do, it’s part of my job). But what if watching ads was turned into a lottery ticket? That’s the pre
A while back, a girlfriend of mine forced me to watch a chick flick that she felt I would find inspiring. [more]
According to a recent ad for Kellog's Special K2O protein water: "Losing up to 6 lbs in 2 weeks just got easier!"
This extraordinary claim caught the attention of the consumer advocates at Mouseprint.com. [more]
The Alchemists is a film about five people who transformed our culture by convincing us to adopt corporate slogans as a way of life. [more]
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