Think your business is too boring to snag journalists with a press release? Nope. With a little creativity, any business can get free advertising through PR.
In advertising, not everything is as it seems. Watch out for these phrases; if they're being used, you should reconsider the purchase you're about to make.
In-depth profiles of your real customers are valuable promotional materials. Learn how to identify customers to interview and how to best share their stories.
Even though few people use the phonebook to find local business these days, in an ironic twist, advertising in the phonebook has become more expensive. Small business can boost
In advertising, my chosen career, there is an unwritten rule for working with clients that makes everyone’s lives just a little better. It’s the three F rule. But when I explained
In my recent post about eBay Motors, I recounted the story of a seemingly worthless car that sold for over $226,000. But this next story is bizarre. What turned out as a sarcastic
Unless it’s Superbowl Sunday, most people don’t sit around watching ads (well, I do, it’s part of my job). But what if watching ads was turned into a lottery ticket? That’s the pre
According to a recent ad for Kellog's Special K2O protein water: "Losing up to 6 lbs in 2 weeks just got easier!"
This extraordinary claim caught the attention of the consumer advocates at Mouseprint.com. [more]
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