Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.
It's not enough to develop a brand promise. To be successful, your company has to live up to it.
Crossing the line between commerce and culture.
Are you restraining your company's growth?
Cover these basics and in no time your social media marketing will start turning clicks into customers.
The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.
To get your small business noticed by potential customers, give them something to take note of.
A good business name is hard to find and the limited supply Internet addresses makes it harder. Finding both a name and a URL, however, is just the beginning of the naming game.
Google's new auto-complete search function might seem neat...until it starts scaring away your customers.
Our 1920s flying machines pre-dated the Four Ps of marketing, but those marketing points were still integral for growing our business.
When potential customers decided to purchase products from lower-cost sources, one regional business decided to go luxury instead...with great results.
Learn how to make your product stand out from the competition.
The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small.
Never, ever, tell someone their baby is ugly — or, worse, their website. For some reason, people just don't want to know their website sucks.
Anyone employed by your business, down to the receptionist, may be promoting himself through blogging, social media, and other tactics.
The day you realize that you need a crisis strategy is usually the day you have a crisis.
Sure, you'd like to boost your online presence and make money on the Internet. But just like pyramid schemes attract the greedy and fad diets interest the desperate, many social me
I love Apple as a brand. It makes great products, it has tremendous loyalty, but could I go as far as to tattoo the famous Apple logo on my body to get a lifetime discount? Well, t
If you drink bottled water every day, you're paying a premium for something that should be close to free. Drink bottled water for health-reasons? Find out why that's ironic.
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