branding

Get the Job You Want With the Right Professional Image

Who are you? Make sure everybody knows your story with these keys to personal brand development.

Logos 101: Designing Your Business Identity

Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.

4 Genuine Ways To Execute The Brand Promise

It's not enough to develop a brand promise. To be successful, your company has to live up to it.

5 Principles Of Creating A Cultural Brand

Crossing the line between commerce and culture.

5 Ways to Stop Stunting Your Growth

Are you restraining your company's growth?

7 Essentials For A Great Social Media Strategy

Cover these basics and in no time your social media marketing will start turning clicks into customers.

How To Create A Professional Online Image At Low To No Cost

The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.

Find Your Point of Difference and Promote It

To get your small business noticed by potential customers, give them something to take note of.

What’s in a Name? It Might be More Than You Bargained For

A good business name is hard to find and the limited supply Internet addresses makes it harder. Finding both a name and a URL, however, is just the beginning of the naming game.

Why Entrepreneurs Should Care About Google Suggest

Google's new auto-complete search function might seem neat...until it starts scaring away your customers.

The 4 Ps of Luxury Branding

Our 1920s flying machines pre-dated the Four Ps of marketing, but those marketing points were still integral for growing our business.

How to Become a Premier Local Brand

When potential customers decided to purchase products from lower-cost sources, one regional business decided to go luxury instead...with great results.

From a Snapple Marketing Veteran: How to Tap the Power of Packaging

Learn how to make your product stand out from the competition.

Smart Web Design Will Boost Your Brand Building

The web isn't the only avenue for developing and building a successful brand, but it's increasingly becoming the most important for an array of businesses big and small.

6 Reasons a Website Can Suck and How To Fix It

Never, ever, tell someone their baby is ugly — or, worse, their website. For some reason, people just don't want to know their website sucks.

What Your Employees' Personal Branding Means to Your Company

Anyone employed by your business, down to the receptionist, may be promoting himself through blogging, social media, and other tactics.

How to Create a PR Crisis Strategy Before You Need It

The day you realize that you need a crisis strategy is usually the day you have a crisis.

7 ways to spot a social media snake oil salesperson

Sure, you'd like to boost your online presence and make money on the Internet. But just like pyramid schemes attract the greedy and fad diets interest the desperate, many social me

Apple introduces most outrageous “rewards” program in history

I love Apple as a brand. It makes great products, it has tremendous loyalty, but could I go as far as to tattoo the famous Apple logo on my body to get a lifetime discount? Well, t

Bottled Water, Bottled Hype Part 2

If you drink bottled water every day, you're paying a premium for something that should be close to free. Drink bottled water for health-reasons? Find out why that's ironic.