You might think that when it comes to big financial decisions, you only make logical, rational decisions. But research suggests that you don't.
While many of us fantasize about being our own boss, not everyone is cut out to be a business owner. Most likely, that includes you, too.
Slinging cookies is tough business. One Cookie Mom shares 11 money lessons she's learned from working with the Girl Scouts.
From unhealthy "health" products to designer diamonds and more, discover 10 sneaky marketing tricks to avoid.
Marketers spend a lot of effort convincing us that our wants are needs. From aftershave to baby walkers, here are 25 things you can easily do without.
The smell of freshly bread wafting through the grocery might be more than just a scent — it could be part of a calculated plan to make you to spend more.
If you're not getting called in for job interviews, the problem could be your cover letter. Make sure it's up to snuff by avoiding these mistakes.
Twitter isn't for pitching. It's for networking.
Many small business owners overlook -- or avoid -- brand building. Too often, that's a critical mistake.
If you want to people to sit up and take notice of your business, you have to give them something to notice.
Building an effective network among your customers and colleagues is a key to business success. And the key to effective networking is sincerity.
Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.
If you want to build a better business, take a look at how three business leaders build better products and borrow from the best.
From Craigslist to grocery samples, free stuff is everywhere. Understand how marketers use "free," the psychology behind it, and how it affects your habits.
Avoid these six common SEO mistakes and watch your website climb up Google's page rankings.
Don't let those end of year promotional calendars go to waste -- use them to sketch out key sales, marketing and operational initiatives throughout the coming year.
In the age of too much communication, getting your voice heard means keeping your messages clear, simple and direct.
Greening up your business can boost your image, your bottom line, and your sense of well being. And it can be as easy as turning off the lights.
Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.
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