Ever notice that blue razors cost less than pink ones? Stop letting gender-based packaging and marketing sabotage your budget.
Marketers and product designers spend a lot of money choosing just the right color to make you buy. Does color influence your spending?
Nobody will buy what you're selling if they don't know you're selling it. Jumpstart your side hustle with some easy and inexpensive marketing.
The best way to get a promotion — and a raise — may not be working hard and well. Start sharpening your wit (and rubbing your lucky rabbit's foot).
It's not a trick or a scam — you really can get deeply discounted travel by becoming a mystery shopper.
Who are you? Make sure everybody knows your story with these keys to personal brand development.
You might think that when it comes to big financial decisions, you only make logical, rational decisions. But research suggests that you don't.
While many of us fantasize about being our own boss, not everyone is cut out to be a business owner. Most likely, that includes you, too.
Slinging cookies is tough business. One Cookie Mom shares 11 money lessons she's learned from working with the Girl Scouts.
From unhealthy "health" products to designer diamonds and more, discover 10 sneaky marketing tricks to avoid.
Marketers spend a lot of effort convincing us that our wants are needs. From aftershave to baby walkers, here are 25 things you can easily do without.
The smell of freshly bread wafting through the grocery might be more than just a scent — it could be part of a calculated plan to make you to spend more.
If you're not getting called in for job interviews, the problem could be your cover letter. Make sure it's up to snuff by avoiding these mistakes.
Twitter isn't for pitching. It's for networking.
Many small business owners overlook -- or avoid -- brand building. Too often, that's a critical mistake.
If you want to people to sit up and take notice of your business, you have to give them something to notice.
Building an effective network among your customers and colleagues is a key to business success. And the key to effective networking is sincerity.
Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.
If you want to build a better business, take a look at how three business leaders build better products and borrow from the best.
From Craigslist to grocery samples, free stuff is everywhere. Understand how marketers use "free," the psychology behind it, and how it affects your habits.
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