Learn how to make your product stand out from the competition.
Amazon.com recently announced their "Frustration-Free Packaging" initiative, aimed squarely at reducing the jagged tears and nasty lacerations. But is it as good as they claim?
I tend to believe that American consumers are savvier than advertisers and marketers give us credit for. That's why I don't understand why marketers waste so much time trying to se
If you drink bottled water every day, you're paying a premium for something that should be close to free. Drink bottled water for health-reasons? Find out why that's ironic.
The Independent, one of my favorite news sources, has issued a challenge to (presumably European) consumers to reduce the amount of packaging that is used in everyday products. [more]
Become a fan
Enter your email address to subscribe: