Black Friday...black in more ways than one
Today, November 23rd, is Black Friday. A day that as a Wisebread writer and bargain hunter I love. There are deals everywhere, we all get a chance to save a bit of dough before the Holidays, we all smile a bit more. At least, that's what I thought. But as I trudged around today in the sales, with lines of people looking more stressed than a factory farmed chicken, I realized that this day has increasingly become more of a black day on the calendar.
Black Friday got it's name from a financial term. It was a day many retailers went from being "in the red" to going back "in the black." Great, money-savings opportunities popped up everywhere and over the years it has become a momentous day for shopping. When I first arrived in the US I was staggered by the kind of deals you could get on Black Friday. It was a consumer's dream. But that dream has slowly become a nightmare, as I witnessed today.
It's difficult to know what to make of us as a race when you see fellow human beings trampling all over each other in a mall to get their hands on a half-price sweater or portable DVD player. With the deals being advertised earlier and earlier before the big day, the hype is magnified. And this year, the hype was bigger than ever. Black Friday ads were leaked up to a month before today, and the general public has been drooling like Pavlov's dog for a great bargain.
I, for one, was one of those drooling dogs last year. And the year before. I got up at 6am with my wife and sweet baby girl and dragged them all over Colorado to save $20 on a pack of re-writable DVDs and $30 on a DVD player. Nice saving, but a what cost to me and my family time? I've noticed this trend in other people, the mania growing like a virus. But today I did a quick search to see if there were any security camera images of the hysteria. Here's one of the more impactful...
Saving a buck is great. But when you step back and look at the bigger picture, is it worth it, really? With the Internet most people can find very good deals, ones that rival or beat Black Friday deals, without having to step outside in the rowdy rabble. No need to punch and kick. No need to step on a fellow human to get that cashmere sweater for $80. I speak as someone who had what has only been described as a "moment of clarity" today. I'm not saying don't enjoy the sales. I still love a deal, always will. But Black Friday, something I applauded as early as this morning in our Wisebread writers forum, has began to turn my stomach to reveal the true nature of us all, if we let money rule our heads instead of compassion and patience.
I love a great deal. I'll never let one go. But I won't screw someone over just to save a few bucks on the latest "must-have" toy or gadget that eventually (sooner rather than later) becomes some $5 item in a garage sale.
It's the day after Thanksgiving. A time we should still give thanks for what we have. Maybe we should remember that and spend a little more time with the ones we love, and a little less time with the retailers looking for a big, fat bottom line.
Have a wonderful holiday folks.
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