Many small business owners overlook -- or avoid -- brand building. Too often, that's a critical mistake.
The times they are a'changing. Again. Here are five commercial and marketing trends you can look forward to -- and profit from -- in 2012.
Help get your 2012 tax year off to a good start by taking a few simple tax and finance steps.
If you want to people to sit up and take notice of your business, you have to give them something to notice.
Sometimes it's smart business to go with tried and true solutions to common financial questions. But what if those old solutions don't provide the right answers?
Building an effective network among your customers and colleagues is a key to business success. And the key to effective networking is sincerity.
Many traditional lenders such as banks are pulling back credit, even from long term, credit-worthy customers. Fortunately,there are plenty of alternatives to traditional banks.
Sales slipping? Customers staying away in droves? Maybe your accountant isn't the only one seeing red.
Time will tell if Obamacare will boost or trim your health benefit costs. In the meanwhile, try these strategies to keep those costs in line.
Long hours in the office chair can lead to serious health risks. Take these steps to prevent your workday from harming you in body and soul.
2011 wasn't a great year for the economy. And most experts don't expect 2012 to be any better. What can small business do to survive, or even thrive, in a tough environment?
Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.
Want to keep your customers coming back for more? Make it easy to be your customer.
Make the effort to add features to your ecommerce site that meet customer needs, and you'll build a site that satisfies user needs and meets your sales goals.
Just like any other skill, creativity and innovation can be taught.
If you want to build a better business, take a look at how three business leaders build better products and borrow from the best.
Don't let these five common tax and entertainment expense myths trip you up at tax time.
Avoid these six common SEO mistakes and watch your website climb up Google's page rankings.
Don't let those end of year promotional calendars go to waste -- use them to sketch out key sales, marketing and operational initiatives throughout the coming year.
The window of opportunity is closing rapidly for many key financial moves. Act soon, or you may miss out on substantial tax savings and more.
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