Don't let those end of year promotional calendars go to waste -- use them to sketch out key sales, marketing and operational initiatives throughout the coming year.
In the age of too much communication, getting your voice heard means keeping your messages clear, simple and direct.
Greening up your business can boost your image, your bottom line, and your sense of well being. And it can be as easy as turning off the lights.
Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.
Getting a startup to profitability is cause for celebration. But it's no time to lose focus on the bottom line.
Your customers are looking for you online. Here's how to build the site where they can find you.
Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.
Facebook, Twitter, G+ can all be cost effective marketing tools. They can also be time and resource sinks.
Think globally, act locally. Or is it think locally, act globally? With some planning, both can be true for your online identity.
Crossing the line between commerce and culture.
Every sale is opportunity for another sale, even online.
Where won't clever marketers place their advertisements? Where will you?
I've never bought a pie pumpkin before, but I walked away with two this weekend. Learn how the pumpkin lady's method can help your business.
If you want your business to grow, help your competitors' business grow, too.
Lack of funds is no excuse to slow or stop your marketing efforts.
Take advantage of this limited time offer and click here to learn more about effective Calls to Action.
An economy stalled and political leadership in gridlock? When the going gets tough, small business gets going.
Your customer loyalty program can be so much more than just a way to reach out to your customers.
Discounts get attention boost sales, but cost money. Here are 30 more free or almost free attention-getters to try instead.
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