marketing

3 Steps to Building More Buzz About Your Business

If you want to people to sit up and take notice of your business, you have to give them something to notice.

How to Network Sincerely and Effectively

Building an effective network among your customers and colleagues is a key to business success. And the key to effective networking is sincerity.

Logos 101: Designing Your Business Identity

Next to your name, your company's logo is your most important branding and identity tool. Here's what you need to know about logo design and logo designers.

3 Ways to Build Magnificent Products

If you want to build a better business, take a look at how three business leaders build better products and borrow from the best.

The Psychology of Free, and Its Power Over You

From Craigslist to grocery samples, free stuff is everywhere. Understand how marketers use "free," the psychology behind it, and how it affects your habits.

6 Common SEO Mistakes On Small Business Websites

Avoid these six common SEO mistakes and watch your website climb up Google's page rankings.

New Year’s Small Business Booster Plan

Don't let those end of year promotional calendars go to waste -- use them to sketch out key sales, marketing and operational initiatives throughout the coming year.

How to Communicate Effectively

In the age of too much communication, getting your voice heard means keeping your messages clear, simple and direct.

8 Easy Ways to Green Your Small Business

Greening up your business can boost your image, your bottom line, and your sense of well being. And it can be as easy as turning off the lights.

Easter Eggs Aren't Only For Easter

Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.

Sweetening the Deal on Small Business Saturday

On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.

4 Common Investment Mistakes With First-Time Profits

Getting a startup to profitability is cause for celebration. But it's no time to lose focus on the bottom line.

Building A Business Website Is Cheaper And Easier Than Ever

Your customers are looking for you online. Here's how to build the site where they can find you.

Putting Pinterest to Work for You

Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.

Is Social Media Killing Your Business?

Facebook, Twitter, G+ can all be cost effective marketing tools. They can also be time and resource sinks.

Making Your Web Presence Both Local and Global

Think globally, act locally. Or is it think locally, act globally? With some planning, both can be true for your online identity.

5 Principles Of Creating A Cultural Brand

Crossing the line between commerce and culture.

How To Use Cross-selling And Upselling To Maximize Online Sales

Every sale is opportunity for another sale, even online.

Innovations In Advertising

Where won't clever marketers place their advertisements? Where will you?

My Pumpkin Lady’s Secret to Business Success

I've never bought a pie pumpkin before, but I walked away with two this weekend. Learn how the pumpkin lady's method can help your business.