marketing

Easter Eggs Aren't Only For Easter

Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.

Sweetening the Deal on Small Business Saturday

On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.

4 Common Investment Mistakes With First-Time Profits

Getting a startup to profitability is cause for celebration. But it's no time to lose focus on the bottom line.

Building A Business Website Is Cheaper And Easier Than Ever

Your customers are looking for you online. Here's how to build the site where they can find you.

Putting Pinterest to Work for You

Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.

Is Social Media Killing Your Business?

Facebook, Twitter, G+ can all be cost effective marketing tools. They can also be time and resource sinks.

Making Your Web Presence Both Local and Global

Think globally, act locally. Or is it think locally, act globally? With some planning, both can be true for your online identity.

5 Principles Of Creating A Cultural Brand

Crossing the line between commerce and culture.

How To Use Cross-selling And Upselling To Maximize Online Sales

Every sale is opportunity for another sale, even online.

Innovations In Advertising

Where won't clever marketers place their advertisements? Where will you?

My Pumpkin Lady’s Secret to Business Success

I've never bought a pie pumpkin before, but I walked away with two this weekend. Learn how the pumpkin lady's method can help your business.

How to Collaborate with Competitors and Win

If you want your business to grow, help your competitors' business grow, too.

25 Free or Cheap Ways to Market Your Business

Lack of funds is no excuse to slow or stop your marketing efforts.

How to Create an Unbeatable Call to Action

Take advantage of this limited time offer and click here to learn more about effective Calls to Action.

5 Ways To Grow Your Business Despite The Economic Crisis

An economy stalled and political leadership in gridlock? When the going gets tough, small business gets going.

Are Loyalty Programs A Marketing Gold Mine?

Your customer loyalty program can be so much more than just a way to reach out to your customers.

30 Ways to Boost Sales Without Discounting

Discounts get attention boost sales, but cost money. Here are 30 more free or almost free attention-getters to try instead.

Increase Sales by Narrowing Customer Choices

Your customers are adrift in a sea of choices. Steer them to the sale with the right selection and the right information.

7 Easy Ways to Sell More

Incentives, video presentations, testimonials... those are just a few of the terrific sales improvement tips you'll find inside, all for the low, low price of a mouse click.

4 Social Media Strategies that Actually Work

You're tweeting, your're updating your status, you're sharing, but is any of that the right way to make social media pay?