Easter Eggs -- inside jokes, hidden messages, secret bonuses -- reward customers who pay attention to your products and services. They reward you by coming back for more.
On Small Business Saturday, American Express offers small businesses a chance to boost sales. Some small businesses are boosting that opportunity with promotions of their own.
Getting a startup to profitability is cause for celebration. But it's no time to lose focus on the bottom line.
Your customers are looking for you online. Here's how to build the site where they can find you.
Pinterest, the interactive pinboard, is another social media platform gaining popularity. It's also another opportunity to get noticed and gain customers.
Facebook, Twitter, G+ can all be cost effective marketing tools. They can also be time and resource sinks.
Think globally, act locally. Or is it think locally, act globally? With some planning, both can be true for your online identity.
Crossing the line between commerce and culture.
Every sale is opportunity for another sale, even online.
Where won't clever marketers place their advertisements? Where will you?
I've never bought a pie pumpkin before, but I walked away with two this weekend. Learn how the pumpkin lady's method can help your business.
If you want your business to grow, help your competitors' business grow, too.
Lack of funds is no excuse to slow or stop your marketing efforts.
Take advantage of this limited time offer and click here to learn more about effective Calls to Action.
An economy stalled and political leadership in gridlock? When the going gets tough, small business gets going.
Your customer loyalty program can be so much more than just a way to reach out to your customers.
Discounts get attention boost sales, but cost money. Here are 30 more free or almost free attention-getters to try instead.
Your customers are adrift in a sea of choices. Steer them to the sale with the right selection and the right information.
Incentives, video presentations, testimonials... those are just a few of the terrific sales improvement tips you'll find inside, all for the low, low price of a mouse click.
You're tweeting, your're updating your status, you're sharing, but is any of that the right way to make social media pay?
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