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11 Ways to Incorporate Video into Your Business

The Internet has driven down many business costs, including the cost of delivering your message via video.

by: Justine Grey | channel: Small Business Resource Center

9 Business Lessons from the Roadside Stand

It's a vegetable stand parked in a wide spot on the road. How business savvy can its owners be?

by: Julie Rains | channel: Small Business Resource Center

7 Ways to Self-Promote without Selling Out

You can't afford to wait for clients and customers to notice you. But you can't afford to alienate them with questionable pitches, either.

by: James Clear | channel: Small Business Resource Center

Using Your Green Practices to Market Your Business

If you've made the effort to go green, make the effort tell your customers about it.

by: Thursday Bram | channel: Small Business Resource Center

7 Essentials For A Great Social Media Strategy

Cover these basics and in no time your social media marketing will start turning clicks into customers.

by: Annie Mueller | channel: Small Business Resource Center

10 Ways to Make Your Affiliate Marketing Program Shine

If your affiliate marketing results are ho-hum, try one or several of these tips to generate more buzz.

by: Thursday Bram | channel: Small Business Resource Center

6 Considerations When Hiring a Celebrity Spokesperson

Planned carefully, a marketing campaign featuring a celebrity spokesperson can boost your profile and your sales. Planned poorly...

by: Chris Birk | channel: Small Business Resource Center

Should You Enter Contests to Boost Your Profile?

The most valuable prize a contest awards may not be cash.

by: Thursday Bram | channel: Small Business Resource Center

How to Write a Sales Pitch That Sells

Copy a few tricks from a copywriter and create compelling copy -- and compelling sales.

by: Heather Allard | channel: Small Business Resource Center

5 Pitfalls of Price Promotions

You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.

by: JoAnne Berg | channel: Small Business Resource Center

6 Ways to Boost Your Mobile Email Marketing

Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.

by: Chris Birk | channel: Small Business Resource Center

Putting a Value on Conferences

Conventions and conferences are great for networking and boosting exposure. But are they good investments of time and money?

by: Thursday Bram | channel: Small Business Resource Center

How To Create A Professional Online Image At Low To No Cost

The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.

by: Annie Mueller | channel: Entrepreneurship, Small Business Resource Center, Technology

6 Things Your Business Needs More Than Cash

You need cash to meet payroll, cover overhead, pay suppliers, but if you're frequently short, maybe your business needs more of something other than cash.

by: Annie Mueller | channel: Small Business Resource Center

Mapping out Your Place on the Mobile Web

Your customers are using their smartphones to find you. Help them.

by: Chris Birk | channel: Small Business Resource Center

Why Offline Marketing Still Matters

Internet and social media marketing have been a boon for small business. But that doesn't mean old fashioned people to people marketing can become an after thought.

by: Annie Mueller | channel: Small Business Resource Center

3 Things to Consider Before Launching a Groupon Campaign

Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.

by: John Joyce | channel: Small Business Resource Center

7 Places to Hang Out and Build Your Business

Don't just hang out on your downtime -- hang out with people who can help you build your business.

by: Elaine Pofeldt | channel: Entrepreneurship, Small Business Resource Center

11 Ways to Stand Out at a Trade Show

Follow these trade show basics and make your next event memorable -- and profitable.

by: Heather Allard | channel: Entrepreneurship, Small Business Resource Center

How to Leverage an Economy of Giving and Profit

Digital distribution of gifts offers small businesses an almost free way to reach new customers. Go ahead, give it away.

by: Annie Mueller | channel: Small Business Resource Center