marketing

Does Guerrilla Marketing Still Work?

Maybe all guerrilla marketing needs to regain its buzz is a little guerrilla marketing.

11 Ways to Incorporate Video into Your Business

The Internet has driven down many business costs, including the cost of delivering your message via video.

9 Business Lessons from the Roadside Stand

It's a vegetable stand parked in a wide spot on the road. How business savvy can its owners be?

7 Ways to Self-Promote without Selling Out

You can't afford to wait for clients and customers to notice you. But you can't afford to alienate them with questionable pitches, either.

Using Your Green Practices to Market Your Business

If you've made the effort to go green, make the effort tell your customers about it.

7 Essentials For A Great Social Media Strategy

Cover these basics and in no time your social media marketing will start turning clicks into customers.

10 Ways to Make Your Affiliate Marketing Program Shine

If your affiliate marketing results are ho-hum, try one or several of these tips to generate more buzz.

6 Considerations When Hiring a Celebrity Spokesperson

Planned carefully, a marketing campaign featuring a celebrity spokesperson can boost your profile and your sales. Planned poorly...

Should You Enter Contests to Boost Your Profile?

The most valuable prize a contest awards may not be cash.

How to Write a Sales Pitch That Sells

Copy a few tricks from a copywriter and create compelling copy -- and compelling sales.

5 Pitfalls of Price Promotions

You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.

6 Ways to Boost Your Mobile Email Marketing

Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.

Putting a Value on Conferences

Conventions and conferences are great for networking and boosting exposure. But are they good investments of time and money?

How To Create A Professional Online Image At Low To No Cost

The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.

6 Things Your Business Needs More Than Cash

You need cash to meet payroll, cover overhead, pay suppliers, but if you're frequently short, maybe your business needs more of something other than cash.

Mapping out Your Place on the Mobile Web

Your customers are using their smartphones to find you. Help them.

Why Offline Marketing Still Matters

Internet and social media marketing have been a boon for small business. But that doesn't mean old fashioned people to people marketing can become an after thought.

3 Things to Consider Before Launching a Groupon Campaign

Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.

7 Places to Hang Out and Build Your Business

Don't just hang out on your downtime -- hang out with people who can help you build your business.

11 Ways to Stand Out at a Trade Show

Follow these trade show basics and make your next event memorable -- and profitable.