marketing

30 Ways to Boost Sales Without Discounting

Discounts get attention boost sales, but cost money. Here are 30 more free or almost free attention-getters to try instead.

Increase Sales by Narrowing Customer Choices

Your customers are adrift in a sea of choices. Steer them to the sale with the right selection and the right information.

7 Easy Ways to Sell More

Incentives, video presentations, testimonials... those are just a few of the terrific sales improvement tips you'll find inside, all for the low, low price of a mouse click.

4 Social Media Strategies that Actually Work

You're tweeting, your're updating your status, you're sharing, but is any of that the right way to make social media pay?

Twitter, Facebook, and LinkedIn: Where Should You Be?

Everyone says you should be on Facebook, Twitter, and LinkedIn. Should you be?

Does Guerrilla Marketing Still Work?

Maybe all guerrilla marketing needs to regain its buzz is a little guerrilla marketing.

11 Ways to Incorporate Video into Your Business

The Internet has driven down many business costs, including the cost of delivering your message via video.

9 Business Lessons from the Roadside Stand

It's a vegetable stand parked in a wide spot on the road. How business savvy can its owners be?

7 Ways to Self-Promote without Selling Out

You can't afford to wait for clients and customers to notice you. But you can't afford to alienate them with questionable pitches, either.

Using Your Green Practices to Market Your Business

If you've made the effort to go green, make the effort tell your customers about it.

7 Essentials For A Great Social Media Strategy

Cover these basics and in no time your social media marketing will start turning clicks into customers.

10 Ways to Make Your Affiliate Marketing Program Shine

If your affiliate marketing results are ho-hum, try one or several of these tips to generate more buzz.

6 Considerations When Hiring a Celebrity Spokesperson

Planned carefully, a marketing campaign featuring a celebrity spokesperson can boost your profile and your sales. Planned poorly...

Should You Enter Contests to Boost Your Profile?

The most valuable prize a contest awards may not be cash.

How to Write a Sales Pitch That Sells

Copy a few tricks from a copywriter and create compelling copy -- and compelling sales.

5 Pitfalls of Price Promotions

You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.

6 Ways to Boost Your Mobile Email Marketing

Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.

Putting a Value on Conferences

Conventions and conferences are great for networking and boosting exposure. But are they good investments of time and money?

How To Create A Professional Online Image At Low To No Cost

The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.

6 Things Your Business Needs More Than Cash

You need cash to meet payroll, cover overhead, pay suppliers, but if you're frequently short, maybe your business needs more of something other than cash.