Your customers are adrift in a sea of choices. Steer them to the sale with the right selection and the right information.
Incentives, video presentations, testimonials... those are just a few of the terrific sales improvement tips you'll find inside, all for the low, low price of a mouse click.
You're tweeting, your're updating your status, you're sharing, but is any of that the right way to make social media pay?
Everyone says you should be on Facebook, Twitter, and LinkedIn. Should you be?
Maybe all guerrilla marketing needs to regain its buzz is a little guerrilla marketing.
The Internet has driven down many business costs, including the cost of delivering your message via video.
It's a vegetable stand parked in a wide spot on the road. How business savvy can its owners be?
You can't afford to wait for clients and customers to notice you. But you can't afford to alienate them with questionable pitches, either.
If you've made the effort to go green, make the effort tell your customers about it.
Cover these basics and in no time your social media marketing will start turning clicks into customers.
If your affiliate marketing results are ho-hum, try one or several of these tips to generate more buzz.
Planned carefully, a marketing campaign featuring a celebrity spokesperson can boost your profile and your sales. Planned poorly...
The most valuable prize a contest awards may not be cash.
Copy a few tricks from a copywriter and create compelling copy -- and compelling sales.
You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.
Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.
Conventions and conferences are great for networking and boosting exposure. But are they good investments of time and money?
The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.
You need cash to meet payroll, cover overhead, pay suppliers, but if you're frequently short, maybe your business needs more of something other than cash.
Your customers are using their smartphones to find you. Help them.
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