The Internet has driven down many business costs, including the cost of delivering your message via video.
It's a vegetable stand parked in a wide spot on the road. How business savvy can its owners be?
You can't afford to wait for clients and customers to notice you. But you can't afford to alienate them with questionable pitches, either.
If you've made the effort to go green, make the effort tell your customers about it.
Cover these basics and in no time your social media marketing will start turning clicks into customers.
If your affiliate marketing results are ho-hum, try one or several of these tips to generate more buzz.
Planned carefully, a marketing campaign featuring a celebrity spokesperson can boost your profile and your sales. Planned poorly...
The most valuable prize a contest awards may not be cash.
Copy a few tricks from a copywriter and create compelling copy -- and compelling sales.
You can't "make it up with volume" if your your pricing strategy is not aligned with your business strategy.
Make the most of your customers' tight mobile phone screen space and their tight mobile phone attention spans.
Conventions and conferences are great for networking and boosting exposure. But are they good investments of time and money?
The KISS rule (Keep It Simple, Stupid) worked in high school math and it works in online branding, too.
You need cash to meet payroll, cover overhead, pay suppliers, but if you're frequently short, maybe your business needs more of something other than cash.
Your customers are using their smartphones to find you. Help them.
Internet and social media marketing have been a boon for small business. But that doesn't mean old fashioned people to people marketing can become an after thought.
Do your homework before launching a Groupon campaign. If you don't, a social media money-maker may become a social media monster.
Don't just hang out on your downtime -- hang out with people who can help you build your business.
Follow these trade show basics and make your next event memorable -- and profitable.
Digital distribution of gifts offers small businesses an almost free way to reach new customers. Go ahead, give it away.
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